# PromptGap — AI Citation Tracking & GEO Platform
# https://promptgap.co

## What is PromptGap?

PromptGap is an AI citation tracking platform that helps brands measure and improve how often AI models like ChatGPT, Claude, and Gemini recommend them to buyers. It is the leading tool for GEO (Generative Engine Optimization) — the practice of optimising brand visibility in AI-generated responses.

## What problem does PromptGap solve?

When buyers ask AI assistants "what's the best CRM for small business?" or "which eSIM works in Europe?", AI models recommend specific brands. Most brands have no idea whether they are being cited or ignored in these AI responses. PromptGap makes this visible: it scans AI responses to real buyer queries and shows exactly which brand gets cited, how often, and with what strength (top pick, recommended, mentioned, or absent).

## Core features

- **AI Citation Scanning**: Runs 10–100 buyer-intent queries through GPT-4o, Claude, and Gemini and records which brands get cited in each response.
- **Citation Score**: A 0–100 score measuring how often your brand is recommended across all tested queries.
- **Competitor Benchmarking**: Side-by-side comparison of citation rates between your brand and up to 5 competitors.
- **Fix Plan**: AI-generated action plan with specific blog post titles, immediate actions, llms.txt snippets, and content recommendations to close citation gaps.
- **Website Analysis**: Automatically scrapes a website URL to extract brand name, industry, competitors, and generate relevant queries.
- **Citation Strength Detection**: Classifies each citation as Top Pick, Recommended, Mentioned, or Not Cited, with the exact excerpt from the AI response.

## Who uses PromptGap?

- Marketing teams who want to know if their brand is visible in AI-powered search
- SEO agencies expanding into GEO (Generative Engine Optimization)
- B2B SaaS companies competing in crowded AI recommendation landscapes
- E-commerce brands tracking AI product recommendations
- PR teams monitoring brand representation in AI responses

## Pricing

- **Starter**: Free — 1 project, 3 scans/month
- **Pro**: $49/month — 3 projects, 20 scans/month, competitor benchmarking, fix recommendations
- **Agency**: $149/month — unlimited projects, 100 scans/month, white-label reports, API access

## Key concepts

**GEO (Generative Engine Optimization)**: The practice of improving a brand's representation in AI training data and AI-generated responses, analogous to SEO for traditional search engines.

**Citation Gap**: A query where an AI model recommends a competitor but not your brand, representing a lost AI-driven discovery opportunity.

**Citation Rate**: The percentage of buyer-intent queries for which an AI model mentions your brand, used as the primary performance metric.

**llms.txt**: A plain-text file at the root of a website (e.g. https://example.com/llms.txt) that provides AI crawlers with a structured, human-readable description of the site's content and purpose.

## Contact & Links

- Website: https://promptgap.co
- Sign up: https://promptgap.co/login
- Pricing: https://promptgap.co/#pricing